It started with a simple observation: Many people notice they feel different after time outdoors, especially barefoot on natural ground. Modern life made that harder to come by.
So Clint Ober brought the connection indoors: With a background in grounding & electrical systems, Clint explored how to make that same connection simple & consistent at home, during sleep, desk time, & downtime. What began as a personal experiment became a mission.
Grounding is a simple daily practice. We make Earthing products that fit into the routines you already have, from sleep, desk time, and downtime.
Most of modern life happens indoors. Grounding is a simple daily practice many people use to feel more settled, especially at night.
If you're new, we'll make this easy:
The Earthing Journey
Our mission is to make grounding simple and safe to do indoors, so it fits into real life.
In a world that can feel “always on,” grounding is a small way to reconnect to something real.
Often through routines like sleeping grounded, grounding at your desk, or relaxing on a mat.
We believe grounding belongs in everyday life as practical self-care, something you can come back to consistently without overthinking it.
The Future Was In The Ground.
1960s
In the early 1960s, Clint moved to the city and entered the emerging cable television industry, quickly recognizing its potential as the future of television He immersed himself in all aspects of the business, from organizing marketing campaigns to physically installing cable systems in homes across Montana.
After a few years, his expertise led him to become the National Director of Marketing for a Denver company, which soon became the largest cable television provider in the U.S., eventually acquired by AT&T.
The Future Was In The Ground
1970s
In 1972, Clint started his own business that specialized in developing cable television systems, as well as broadcast television and microwave communication properties. It soon became the largest provider of cable television marketing and installation services in the country, installing cable in millions of homes.
The Birth Of The Cable Modem
1980s
In the 1980s, Clint Ober turned his attention to the developing computer industry and partnered with McGraw-Hill. This pioneering effort led to the creation of the first-ever cable modem. In an age before the internet, this cable modem enabled news reports from news agencies around the world to be viewed through personal computers.
Clint was closely involved in the early development of programming and marketing for the cable and telecommunications industries, collaborating with top visionaries who went on to create major networks such as Cable News Network (CNN) and Home Box Office (HBO). His work also highlighted the increased awareness of the need for proper system grounding in these new technologies.
In Search Of A New Purpose
1995
In 1993, Clint's health suddenly deteriorated due to a serious abscess that compromised 80% of his liver. As the infection spread, most doctors advised him to prepare for the worst, but one surgeon offered a slim chance of survival through an experimental surgery. With nothing to lose, Clint took the risk and, against all odds, walked out of the hospital 28 days later.
After his recovery, Clint made dramatic changes. He sold his house and business, bought an RV, and started traveling across the country with only a few essentials. He thought to himself, "Whatever time I have left, I want to dedicate it to something worthwhile and with purpose." Clint spent the next few years traveling and searching for this new purpose.
The Idea That Started A Movement
1998
While sitting on a park bench in Sedona, Clint noticed tourists getting off a bus were all wearing shoes with thick rubber or plastic soles. Clint realized that these soles were insulated people from the Earth's electrical surface charge. This made Clint wonder...could wearing shoes, and disconnecting from the ground, affect health?
Clint thought back to his years in cable TV, where grounding cables stopped static and interference, giving a clear picture and preventing signals from disrupting other systems. Clint began to wonder if grounding the human body could reduce "interference" and improve health. This simple observation changed his life and work forever.
The Discovery of Grounding
1999
Clint bought a voltmeter from a hardware store and began testing EMF levels around the hotel room he was renting. He discovered that the only places unaffected by EMFs were near grounded appliances like the fridge and computer tower. Inspired, he created a makeshift grounding grid for his bed, laid down, and fell asleep immediately—a breakthrough, as he hadn’t slept through the night since his life-saving surgery, which had left him with chronic back pain. The next morning, Clint woke up feeling incredible. Encouraged, he set up a few friends to sleep grounded, and they all reported amazing results. Realizing he was onto something, Clint searched for information about grounding the human body—only to discover that no one had explored this idea before.
The Science of Earthing
2004
For the next few years, Clint reached out to countless scientists, searching for someone willing to study grounding. After repeated rejections, Clint decided to fund his own study to get the ball rolling. To conduct the study, Clint developed the first Earthing product: a simple sleeping mat that allowed participants to stay grounded while they slept. After a successful anecdotal study of 60 subjects was published in 2000, a retired anesthesiologist in Southern California who was interested in electric field research, stepped up and said he’d like to prove Clint wrong.
The pilot study measured cortisol levels, tracking participants’ circadian rhythms before and after sleeping grounded over several weeks. The results, published in The Journal of Alternative and Complementary Medicine in 2004, revealed a significant impact on the participants, marking a major breakthrough in Clint’s journey.
The Earthing Movement
2006+
Since that time, 26 peer-reviewed research studies have been conducted showing the positive effects grounding has on the human body.
Recognizing that most people are unable to go back to living like their ancestors did - walking barefoot, sleeping on the ground, and being outside most of the day and night - Clint developed indoor grounding products to connect everyone back to the Earth’s electrons.
Clint has made it his mission to spread the message of grounding to everyone on our planet. To date, he has grounded more than ten million people and is still passionately advocating for people to put their feet back on the Earth.
Earthing products should feel simple, comfortable, and consistent. Here's what we focus on:
And if you're not sure what to choose, we'll help you pick the simplest starting point for your routine.
Why Do Most People Feel A Change After Grounding?
Many people feel more balanced, sleeping better, & experiencing less pain, because our bodies runs on electricity, every heartbeat, thought, movement, and immune response relies on tiny electrical signals.
And just like a home needs grounding to stay safe & balanced, so does your body,. If you're not connected to the Earth, that natural grounding is lost & an essential part of how your body regulates itself is missing.
Most people don’t realize how much being ungrounded can affect how they feel, until they reconnect.
That’s why grounding restores something your body has been missing, when you reconnect with the Earth's natural energy, your body begins to neutralize free radicals & reduce inflammation.
Grounding is the practice of connecting your body directly to the Earth’s natural electrical charge. Earthing is the company and product line designed to help you practice grounding indoors. You can ground by walking barefoot outside or by using Earthing products at home.
The Earth carries a negative electrical charge. When you make direct contact with the ground, free electrons transfer into your body, helping to neutralize free radicals and reduce inflammation.
Research suggests grounding may help improve sleep, reduce pain and inflammation, lower stress levels, increase energy, and support overall wellness. Many users report feeling more balanced and centered.
Some people notice changes within minutes to hours, while others may take a few days or weeks. The effects are cumulative, so consistent daily grounding tends to produce the best results.
Yes, grounding is a natural and safe practice. However, if you're taking blood-thinning medication or have a pacemaker, consult your healthcare provider before starting a grounding routine.
Absolutely. Earthing products like mats, sheets, and patches connect to the ground port of your electrical outlet, allowing you to ground while sleeping, working, or relaxing indoors.
For best results, aim to ground daily. Even 30 minutes a day can make a difference, though many people choose to ground while sleeping for 7-8 hours of continuous contact.
Yes, when properly connected to a grounded outlet or ground rod, Earthing products deliver the same electrical connection as direct contact with the Earth. Multiple studies support their effectiveness.
The ungrounded state is neither normal nor natural, nor the way that humans lived throughout most of history.
